FA Cup winners Arsenal, Paddy Power, Stonewall and the Gay Football Supporters' Network have teamed up to help tackle homophobia in football.
Rainbow coloured boot laces have been dispatched to every single professional player in the UK, including youth and women's teams, alongside deliveries to all MPs and leading political figures. Paddy Power are urging them to show their support by lacing up over Rainbow Lace Weekend; the 13th and 14th September.
Tweet support using the official hashtag: #RainbowLaces
Agency: Lucky Generals
Production Company: MJZ
Director: Jim Gilchrist
Producer: Barny Wright
Editor: Colin Sumsion @ Big Chop
VFX: Big Buoy