Lynx: Motivation

The latest digital campaign from Lynx, Men In Progress, is a series of films which aim to challenge the perceptions of the modern man and celebrate masculinity.

The campaign launched on June 17th with ‘Like Father Like Son’ followed by ‘Motivation’, cut by award-winning editor, Matthew Felstead. The campaign will continue through to November with seven more short videos which explore what it means to be a man living in the UK in 2016.


Agency: TMW Unlimited
Producer: Tracy Woodford

Production Company: Dark Energy
Executive Producer: Matt Brown
Producer: Micki Pearlman
Director: David Stoddart

Editing Facility: Big Chop
Producer: Jonathan Murray
Editor: Matthew Felstead

Post-Production: Big Buoy
Flame Artist: Chris Major